Why I Use It
Clerk is my alternative to Better Auth when clients want a drop-in solution. The UI components are polished and work out of the box. Organization support and user management save time on B2B apps. I recommend it over Auth0 for smaller teams because the pricing is more transparent and the DX is better for Next.js.
When I Recommend It to a Client
When they need comprehensive auth fast and don't want to build it themselves. Also for B2B apps that need organization management and role-based access.